Hello! I’m Tara Schmalz: designer, marketer, Etsy Shop owner, list maker, polka dot addict, typography lover, traveller, Sunday crossword puzzle attempter, and Julia Child wannabe.

I have been a freelance designer and proud Etsy shop owner for the past four years, while my husband and I lived abroad in Dublin, Ireland. Prior to our Irish adventure, I spent nearly 10 years in marketing and advertising for one of the largest department store chains in the US and a great local ad agency in Wisconsin. Last year, we relocated to Kalamazoo, Michigan. It’s nice to be “home” in the States, but Ireland will always hold a special place in our hearts.

I’m constantly amazed by the increasing importance of design in our everyday lives. My current design interests are user experience, brand identity, illustrated patterns, and script lettering. Above all, I love bringing creativity into everything I do, whether it’s finding just the right color, finessing lines of code, or figuring out how to get something done. Please feel free to drop me a note at anytime to say hi!

Visiting Bruges, Belgium in 2013

Visiting Bruges, Belgium in 2013